Flats is a premium community platform designed for wing enthusiasts and bar hoppers.
This app connects users, enabling them to share, explore, and celebrate dining experiences within a network tailored just for them. Stay updated on your favorite flavors and restaurants, ensuring you and your friends never miss out on the hottest spots—whether it’s for the big game or a casual night out.
Design a product that simplifies finding the best wings in town through seamless search and social sharing, enabling users to discover top spots, connect with fellow wing lovers, and save their favorites for future adventures.
A vibrant community feed for sharing moments and connecting with friends, while allowing users to send messages and bookmark flavors and locations discovered through an in-app search engine.
I wanted to uncover what people truly need from an app to find the best places to eat, so I spoke with 10 amazing individuals, aged 21 to 35. We discussed how they choose where to dine and how they enjoy sharing their favorite food experiences with friends through their phones.
•Off-topic or overly sensitive reviews unrelated to the restaurant or food can be frustrating
•Sharing experiences on apps is fun, but having a dedicated food feed would make it even better
•Desires an easy way to bookmark locations and food, while seamlessly sharing pictures
Through a series of interviews and extensive research, I analyzed key takeaways and categorized insights based on importance, features, and user preferences—such as locations and aspects people tended to disregard. After reviewing this data, I recognized a market for my idea: an app where users could search, save, and share flavors, restaurants, and experiences within a personalized community tailored just for them.
This platform would allow people to discover the latest must-visit spots or revisit flavors a friend recommended. Below is a user persona based on the collected data—representing an ideal user and serving as a guiding reference throughout the creative process to ensure the product stays true to its purpose.
The process began with a series of sketches to map out intuitive navigation while avoiding an overload of options. This evolved into a user flow in Figma, bringing clarity to the app’s structure. From there, I developed early low-fidelity wireframes to visualize the experience. At this stage, I gathered initial feedback to gauge user sentiment and refine the concept. The responses were largely positive, providing valuable insights for further development and refinement.
After gathering insights from the interviewees and mapping out the user flow, it was time to design a new yet familiar UI—one that felt approachable, intuitive, and free of unnecessary clutter.
This design was inspired by the key intangible qualities of a great social media experience and how to enhance them, combined with a customer-first ethos that encourages personalization.
Flats is the friend who brings the party together. Whether you and your crew are stuck deciding where to eat or searching for the perfect spot to grab a drink, Flats has your back. It’s designed to make life easier so you can focus on what really matters—the good times.
•Explore & Share: Enjoy a personalized feed where you and your friends can like, comment, and share your favorite experiences.
•Discover & Save: Search for new spots, uncover hidden gems, and bookmark your favorites for later.
•Connect & Build: Add friends, grow your community, and make every outing unforgettable.