Hydra Punch

A lifestyle drink available in a variety of flavors, supplied to stores nationwide to meet the rehydration needs of everyone. Offering a friendlier and healthier option, it’s designed to support active lifestyles—whether you're a casual jogger, competitive athlete, or simply need a quick recovery with a zero-sugar, electrolyte-packed drink.

Animation, Brand Identity

An electrolytes drink not just for athletes

This premium lifestyle drink is designed to provide essential electrolytes for both athletes and everyday individuals—whether you're at the office or in the gym. Many sports drinks on the market can feel intimidating or unrelatable to a broader audience. This drink is crafted to be a healthier, tastier alternative with wide appeal. While many brands have strayed from what originally made sports drinks great, this option is bringing it back—delivering hydration, flavor, and function in a way that fits seamlessly into any lifestyle. Backed by quality ingredients and inspiring branding.

Art Direction

The art direction emphasizes vibrant energy through a bold and dynamic color palette, capturing the brand’s joyful essence while highlighting the wide variety of flavors. Since the brand is designed to be inclusive and inviting rather than intimidating, the photography reflects this by showing that anyone—not just Division 1 athletes or pros—can enjoy well-deserved hydration. The logos were crafted to convey a fun, familiar, and attention-grabbing spirit, reminiscent of the playful and energetic designs from the early 2000s.

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